UC Berkeley's Koret Visitor Center is a state-of-the-art, museum-like space that features alumni, faculty and student videos, interactive displays, a historical timeline, and a large 98" map of Berkeley's impactful projects around the globe.
I had the privilege of managing the content, producing the videos, and art directing every piece, working with all aspects of the project from the beginning to the end. Coordinating with the construction team, interiors team, videographer, design and programming teams to ensure all the pieces came together as a whole.
Look for my initials on the wall :)
The Berkeley Law Leads campaign highlights leadership across the law school in various aspects of the law. This campaign consists of this video, an illustration style, student interviews, alumni spotlights, and the tagline “Painting a New Picture of Leadership.”
Launched in 2023, Berkeley Law’s Leadership Academy provides funding, support, and training to the next generation of leaders. The academy is designed for students hoping to serve society in an array of leadership roles, from government officials and judges to nonprofit executives and startup founders. To that aim, the academy helps students recognize, foster, and develop their leadership acumen skills.
The initiative provides an extra $10,000 scholarship per year on top of the student’s existing gift aid award. In addition to the scholarship, the program offers training to effectively lead people and solve problems in both the public and private sectors. The academy will also have opportunities to meet accomplished Berkeley Law alums and leaders, including elected officials, judges, CEOs, government advisors, and founders. Students will leave Berkeley Law with a jump-start to their careers and the skills to make an impact no matter their career path.
I partnered with Prism during the launch of their brand to create a full branding system. This included logo, colors, fonts, branding guidelines, social media templates, and web design.
Prism is nonprofit media outlet with the mission to elevate stories, ideas, and solutions from leaders, thinkers, and activists whose voices are critical to a reflective democracy. You can view the website at prismreports.org.
I worked with a team to launch the first Berkeley brand website and the redesign of Berkeley.edu.
I was able to help the JustFund team develop their UX and Visual Design to build out different flows depending on if you were logged in as a funder or an organization.
JustFund connects funders to grassroots organizations. The website moves millions of dollars through its portal and needed a cleaner and more user-friendly design for both the funder and organizations.
I was the creative lead on an educational website for healthcare providers to learn more about the disease, XLH (X-linked hypophophatemia).
In an earlier mockup, the ribbons in the design represent the protein found in the disease. The final design chosen was content-heavy and data-rich. Since this website is primarily for physicians who would treat this disease, it gives them a wealth of knowledge in diagnosing and treating XLH.
Campaigns for UC Berkeley’s annual open house between 2012-2017.
Complete brand launch for Mepsevii, a treatment for the rare disease, MPS VII. This launch included websites, iPad visual aid, conference and booth design, and print material.
During my time at Juice Pharma, I managed a variety of brands for Novartis. This included global brand assets for Menjugate, a meningitis vaccine, an educational website for meningitis, meningitis.com, and a brand pitch for Menveo.
