UC Berkeley's Koret Visitor Center is a state-of-the-art, museum-like space that features alumni, faculty and student videos, interactive displays, a historical timeline, and a large 98" map of Berkeley's impactful projects around the globe. 

I had the privilege of managing the content, producing the videos, and art directing every piece, working with all aspects of the project from the beginning to the end. Coordinating with the construction team, interiors team, videographer, design and programming teams to ensure all the pieces came together as a whole. 

Look for my initials on the wall :) 

Complete brand launch for Mepsevii, a treatment for the rare disease, MPS VII. This launch included websites, iPad visual aid, conference and booth design, and print material. 

For the 100th anniversary of Sather Tower, UC Berkeley's Campanile, I designed the centennial identity and carried it across campus through streetpole banners and large-format posters. The symbol outlived the celebration: the university trademarked it in 2016, and it's still used on official merchandise today.

Berkeley Law Leads is a campaign celebrating leadership across the law school, launched alongside the school's Leadership Academy in 2023. I co-led the campaign, which includes a launch video, a custom illustration style, student interviews, alumni spotlights, and the tagline "Painting a New Picture of Leadership."

I partnered with Prism during the launch of their brand to create a full branding system. This included logo, colors, fonts, branding guidelines, social media templates, and web design.

Prism is a nonprofit media outlet with the mission to elevate stories, ideas, and solutions from leaders, thinkers, and activists whose voices are critical to a reflective democracy. You can view the website at prismreports.org.

I worked with a team to launch the first Berkeley brand website and the redesign of Berkeley.edu.

As Creative Director of Berkeley Law's magazine, Transcript, I redesigned the publication with a bolder color palette, from cover concepts and illustration commissions to typography and layout. The redesign earned a Best of CASE District VII Bronze Award and a Graphis Design Silver Award, and was featured in Cover Junkie. The magazine reaches alumni, faculty, and the law school community twice a year. I defined its photographic style, directing shoots that show off the campus and the life of the school, and I create the photo essay in each issue.

Campaigns for UC Berkeley’s annual open house between 2012-2017.

I was able to help the JustFund team develop their UX and Visual Design to build out different flows depending on if you were logged in as a funder or an organization.

JustFund connects funders to grassroots organizations. The website moves millions of dollars through its portal and needed a cleaner and more user-friendly design for both the funder and organizations.

I was the creative lead on an educational website for healthcare providers to learn more about the disease, XLH (X-linked hypophosphatemia).

In an earlier mockup, the ribbons in the design represent the protein found in the disease. The final design chosen was content-heavy and data-rich. Since this website is primarily for physicians who would treat this disease, it gives them a wealth of knowledge in diagnosing and treating XLH.

During my time at Juice Pharma, I managed a variety of brands for Novartis. This included global brand assets for Menjugate, a meningitis vaccine, an educational website for meningitis, meningitis.com, and a brand pitch for Menveo.

A mobile app for UC Berkeley visitors, students, faculty, and staff, bringing campus events, an interactive campus map, and parking information into one place. Working with the university's Chief Marketing Officer, I led the app design, simplifying navigation for first-time visitors and using compelling campus imagery to give a sense of Berkeley's character before they arrive.