I help institutions tell their stories in physical space.

I'm a multidisciplinary creative director with 15+ years of experience turning brands into environments, installations, and experiences people walk into. As Creative Director at UC Berkeley School of Law, I've designed and produced permanent displays, murals, exhibitions, and streetpole banner programs, including Black at Berkeley Law, created with three student organizations. I also redesigned the school's magazine, Transcript, which earned CASE and Graphis awards.

Before Berkeley Law, I was a senior designer at UC Berkeley, where I led creative for the award-winning Koret Visitor Center and designed the Campanile centennial identity, which the university trademarked and still uses today. Earlier, I was an art director at JUICE Pharma in New York and San Francisco, launching national healthcare brands, from identity to conference booths.

My favorite projects bring many voices to the table, including committees, students, artists, and fabricators, and turn them into something lasting on a wall. Along the way, I mentor the designers and interns who help bring them to life.

Selected clients and brands: UC Berkeley, Berkeley Law, DKNY, Barnes and Noble, Ultragenyx, Novartis, Prism, JustFund

When I'm not working, you'll find me shooting photos on my Holga, hiking with my Aussie Nova, hunting down the best matcha with my daughters, or heading out on an outdoor adventure.