• About
  • Work
  • Contact
Laurie Frasier

Creating brand stories, in print, digital, and physical environments.

  • About
  • Work
  • Contact
IMG_7452.jpg
IMG_7454 2.jpg
Gabby.jpg
DeShawn.jpg
Ami.jpg
Metyia.jpg

Why We Do This Work

A corridor portrait series featuring Berkeley Law pro bono leaders, each paired with their own words on why they step forward. Saturated backdrops give every person a color of their own, while a shared table line, lockup, and quote placement turn the portraits into one continuous display, mounted on acrylic along the hallway.

Black at Berkeley Law

A permanent display honoring Walter A. Gordon, the school's first Black graduate; Annie Virginia Stephens Coker, the first Black woman to graduate and practice law in California; and Dean Christopher Edley Jr. Set into the existing architecture above a built-in bench, the burgundy wall ties into the room's warm wood. Made with and for the student community, and extended online as a companion web feature. Illustrations by Ojima Abalaka

Love as Liberation

Love as Liberation is an exhibition of paintings from a truly outstanding and talented Berkeley Law alum, Ximena Velázquez-Arenas ’23.

Ximena worked on these paintings over her 3L year of law school. In Ximena's own words, "The four paintings in this series examine the “ethic of love,” under the canon of scholar and activist bell hooks, and celebrate the power of healing and liberation from systems of domination."

I collaborated with Ximena throughout the development of this project, working closely with her to design and execute the vision for bringing it to life at the law school. This involved partnering with internal stakeholders and external vendors to oversee the installation and ensure every component was seamlessly integrated on the wall.

Public Mission Wall

The wall previously displayed outdated information that needed to be removed, and the COMMS team was tasked with creating a new installation. Collaborating with a committee, we explored various concepts—from a living wall to a projection—before deciding on a wall mural for its simplicity and longevity. Our goal was to highlight the public mission of Berkeley Law, and we ultimately featured five extraordinary leaders: Hon. Cruz Reynoso, Hon. Thelton Henderson, Elizabeth Cabraser, Eva Paterson, and Dale Minami. I brought in illustrator Ariel Sinha, whose work I deeply admire. Over the years, she has continued to partner with us, contributing to our brand development and shaping our visual identity.

Streetpole Banners

Around the same time as the Public Mission wall, we designed the streetpole banners displayed outside the school. These banners, created in collaboration with illustrator Ariel Sinha, featured a mix of influential alumni from both recent and earlier generations, paired with their words. The handwritten text was personally crafted by me, adding a unique and personal touch to the design.