Creating brand stories, in print, digital, and physical environments.
CAMPANILE 100
Brand identity for the 100th anniversary of UC Berkeley’s iconic building, the Campanile.
One of the 6 designs of banners placed strategically throughout campus, so that the Campanile was always in the background.
Trademarked identity on merchandise at the Cal Student Store.
In order to capture this historic event, a look/feel was developed for the campaign which crossed many mediums including web, mobile, print, social media, and video. Many historical photographs were represented, including a video montage, which were used heavily throughout the campaign. The older photographs, along with a modern logo and bright colors, represents both the Berkeley of the past and the future.
One page timeline outlining 100 years on campus. A larger timeline went online and into the Visitor Center.
One side of the campus banners had quotes from the time period when the campanile was built.