Creative Direction + Design
UC BERKELEY’S KORET VISITOR CENTER
UC Berkeley’s Koret Visitor Center is a state-of-the-art, museum-like space that features alumni, faculty and student videos, interactive displays, a historical timeline, and a large 98” map of Berkeley’s impactful projects around the globe.
My role, together with the director of Visitor Services, was in design and creative direction, project management, content management, and video producer. Coordination with the construction team, interiors team, videographer, design and programming teams to ensure all these pieces came together as a whole.
Created and/or sourced every single panel of this brand new visitor center. 8 interactive screens and 15 monitors total which either had slideshows, videos, or an interactive display.
4 monitors focused on the Berkeley journey of a variety of multiple Alumni or current students. For 8 of our profiles, we developed a profile video. I helped to carefully select the profiles and co-produced the videos.
Large interactive monitor showing Impactful projects from UC Berkeley around the world. I curated and directed all of the projects featured and sourced the photos and video.
