PRISM BRAND & WEBSITE

Prism is nonprofit by Daily Kos with the mission to elevate stories, ideas, and solutions from leaders, thinkers, and activists whose voices are critical to a reflective democracy.

The PRISM logo mark not only represents a prism, but the different colors come together to convey PRISM’s emerging and diverse voices at the heart of the brand.
This mark is both active and bold, both attributes which can be elaborated on through animation.

The website design and UX needed to be extremely clean and simple. One feature story and a one column design was chosen for all platforms with endless scrolling for reading articles. The verticals are placed into the hamburger menu.