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Laurie Frasier

Creative Direction + Design

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Prism

I partnered with Prism during the launch of their brand to create a full branding system. This included logo, colors, fonts, branding guidelines, social media templates, and web design.

Prism is nonprofit media outlet with the mission to elevate stories, ideas, and solutions from leaders, thinkers, and activists whose voices are critical to a reflective democracy. You can view the website at prismreports.org.

Berkeley Law Magazine

Berkeley Law Displays

UC Berkeley

I worked with a team to launch the first Berkeley brand website and the redesign of Berkeley.edu.

UC Berkeley's Koret Visitor Center

UC Berkeley's Koret Visitor Center is a state-of-the-art, museum-like space that features alumni, faculty and student videos, interactive displays, a historical timeline, and a large 98" map of Berkeley's impactful projects around the globe. 

I had the privilege of managing the content, producing the videos, and art directing every piece, working with all aspects of the project from the beginning to the end. Coordinating with the construction team, interiors team, videographer, design and programming teams to ensure all the pieces came together as a whole. 

Look for my initials on the wall :) 

JustFund

I was able to help the JustFund team develop their UX and Visual Design to build out different flows depending on if you were logged in as a funder or an organization.

JustFund connects funders to grassroots organizations. The website moves millions of dollars through its portal and needed a cleaner and more user-friendly design for both the funder and organizations.

BK app design

XLH

Cedar

Various print, digital and video for Cedar.

The Cedar platform combines data science and machine learning to connect patients with healthcare providers in a way that helps solve the critical challenges of patient billing and payment.


Campanile 100

Cal Day

Campaigns for UC Berkeley’s annual open house between 2012-2017.

MEPSEVII

Complete brand launch for Mepsevii, a treatment for the rare disease, MPS VII. This launch included websites, iPad visual aid, conference and booth design, and print material. 

Prism

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Berkeley Law Magazine

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Berkeley Law Displays

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UC Berkeley

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UC Berkeley's Koret Visitor Center

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JustFund

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BK app design

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XLH

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XLH Link

Cedar

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Campanile 100

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Cal Day

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MEPSEVII

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