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Laurie Frasier

Creative Direction + Design

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XLH

I was the creative lead on an educational website for healthcare providers to learn more about the disease, XLH (X-linked hypophophatemia).

In an earlier mockup, the ribbons in the design represent the protein found in the disease. The final design chosen was content-heavy and data-rich. Since this website is primarily for physicians who would treat this disease, it gives them a wealth of knowledge in diagnosing and treating XLH.

XLH Link
 Mood board to introduce new colors and graphics before visual design was started. 
 The design finally chosen was very rich in content and data. Since this website is primarily for physicians that would be treating this disease, it gives them a wealth of knowledge in diagnosing and treating XLH. 
xlh_link_03@2x.png
 A variety of distinct graphs, callout styles and illustrations were created for this site. 

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