What I love about design is how it influences people and opinions, and how it can help someone along a journey or make life easier. For about 15 years, I've been working on ways that design can transform a space, sell an idea, or enhance someone's experience. Design is a powerful tool and I am interested in using it to influence positive ideas and solutions. 

Professional Experience

Creative Direction and Design,
lauriefrasier.com
Portland, OR and San Francisco, CA
(April 2004–present)

Visual Design, UX/UI Design, Book Design, and Marketing Communications for clients including: USA Today, Social Venture Partners (SVPI & SVPP), Collectors’ Quest, Ray of Hope foundation, Bumpus and Associates, Hian Chanin Gallery, UC Berkeley School of Journalism, UC Berkeley Operations Excellence

Art Supervisor, JUICE Pharma Advertising
San Francisco, CA (February 2017-February 2018)

• Creative direction and implementation on the launch of a new brand called MEPSEVII, the first drug for a rare disease called MPS VII for both patients and health care providers
   
• Management, oversight and creation of all art projects including brand book, print, web and conference material for XLHlink.com and MEPSEVII. Art support for Neurocrine and Biomarin brands, plus the Ingrezza brand launch

Senior Designer, UC Berkeley Communications & Public Affairs
Berkeley, CA (December 2012–2017)

• Project management, vendor management, video producer and content creation for the new Berkeley Visitor Center; a state-of-the-art, museum-like space that features alumni, faculty and student videos, interactive displays, a historical timeline, and a large 98" map of Berkeley's projects around the globe
   
• The Berkeley brand: Design support and advocate throughout campus for the new brand roll-out in 2012. Finalize brand.berkeley.edu, the new Berkeley brand book, brand poster and organize to teach and support visual communications across UC Berkeley
   
• All print, web and mobile applications for Cal Day (the University’s large open house event), and the planning and strategic communications for the centennial of the Berkeley Campanile

Senior Art Director, JUICE Pharma Advertising
New York, NY (June 2006–December 2008)

• Art direction for Novartis Vaccines and Merck ranging from global brand launches, concept development to interactive sales aids, website design and photoshoots
   
• Development and management of Meningitis.com; lead art director in refreshing MENJUGATE (meningitis vaccine)

• Key member in the pitch, concepting, color, and logo development for the launch of MENVEO, a meningitis vaccine.
   
• SINGULAIR Asthma & SINGULAIR Allergic Rhinitis Interactive detail aids, lead art director for Spring ‘07 campaign for SINGULAIR Allergic Rhinitis including strategic and conceptual development; developed concept and logo for SINGULAIR I.V.
   
• Art direction for 7 new business pitches in the year of 2008. Promoted from Art Director to Senior Art Director in 3 months.

 Art Director, Creativ&Company, New York, NY (November 2005–June 2006)

Design and art direction at a small agency: work included 25+ interactive microsites, print collateral, logos and package design. Project management including photoshoots, print production.. Management of a team including 5+ freelancers. Major Accounts include: Symbol Technologies, Jewish Theological Seminary, Vineyard Theatre

Textile Designer, DKNY Jeans
New York, NY (April 2004–August 2004)

Designer for logos, textiles, and trim graphics for Spring and Summer 2005 clothing line

Senior Designer, Barnes and Noble.com,
New York, NY (March 2003–April 2004)

Responsible for merchandising homepage graphics; strong collaboration with Editors, Writers, and Content Engineering groups; involved in a team pioneering a full website redesign to maintain brand strategy, while also streamlining the user experience through design, technology, and information; wrote guidelines for homepage graphics; participated in extensive usability testing and consumer analysis

Graphic Designer, Factor|i,
Maplewood, NJ
(February 2002–March 2003)

Responsible for all aspects of print and web design for a small agency; clients include: Jaguar Cars, Princeton University, Neurosurgical Group of Chatham, and Bartizan Data Systems

BFA in Graphic Design
University of Florida

Continuing Education
University of California, Berkeley

Technical Proficiency

Mac OS
Illustrator
Photoshop
InDesign
Sketch
Invision
Wordpress
Basic CSS
Basic HTML
Microsoft Office Suite

Honors and Awards

Digital Pioneer Awards, 2018, Singular AR:
Build-a-Patient

Case Award, Bronze for Innovative use of technology, the Koret Visitor Center, 2017

Case Award, Bronze for the Berkeley.edu redesign, 2016

University of California, Berkeley
Chancellor’s Outstanding
Staff Award, 2016

University of California, Berkeley
Chancellor’s Achievement Award, 2016

University of California,
Berkeley Spot Award, 2014

Netherlands-American
Foundation Scholarship, 2000

Attendance at Fabrica,
Benetton’s Creative research facility,
Treviso, Italy, 2001