https://www.lauriefrasier.com/gallery daily 0.75 2014-07-11 https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1408165735955-MQLAUUG845QI7NPE60TX/DSC08113.JPG Gallery https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1408165735955-MQLAUUG845QI7NPE60TX/DSC08113.JPG Gallery https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1408165855135-ET4X7RP13IWKHIGUSTU4/DSC08136.jpg Gallery https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1408165875857-EAWXUDD8H0JWG9PMYI2W/DSC08161.jpg Gallery https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1408165902661-JCSWXBY96C52R8LO12EP/DSC08052.jpg Gallery https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1408165924710-6TJTGPZ8PXVQPHOUPJ85/DSC08097.jpg Gallery https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1408165937376-489HSGMHLOXYSXO6IAJ9/DSC08090.jpg Gallery https://www.lauriefrasier.com/homepage daily 0.75 2014-07-09 https://static1.squarespace.com/static/506b06f6e4b0331f2e0d8afc/53bc88bbe4b068577d60f6cf/53bc88d2e4b037448c613d27/1404864774783/ Homepage https://static1.squarespace.com/static/506b06f6e4b0331f2e0d8afc/t/53bc8906e4b080855c41eb90/1404864774783/benko_logo.jpg Homepage https://www.lauriefrasier.com/welcome daily 0.75 2013-07-09 https://www.lauriefrasier.com/blog daily 0.75 2014-11-12 https://www.lauriefrasier.com/blog/2014/7/16/okamix0848fgsrkb3d8vpkkgecu3dv monthly 0.5 2014-11-12 https://www.lauriefrasier.com/blog/2014/7/29/hello monthly 0.5 2014-11-12 https://www.lauriefrasier.com/merck daily 0.75 2018-02-22 https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1518508228363-FQ5QM766T0Y2M3GNDJZ6/Sing_01%402x.png Merck - SINGULAIR "build-a-patient" An interactive visual aid. The concept was to choose your patient and the symptoms they present, seeing if Singulair was the right treatment. For this project, I helped to design and develop the campaign, and to cast and assist on the photoshoot, giving us a beautiful image bank for this brand. MY ROLE: VISUAL DESIGN / UI DESIGN / CAMPAIGN CONCEPTS https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1518508228363-FQ5QM766T0Y2M3GNDJZ6/Sing_01%402x.png Merck - SINGULAIR "build-a-patient" An interactive visual aid. The concept was to choose your patient and the symptoms they present, seeing if Singulair was the right treatment. For this project, I helped to design and develop the campaign, and to cast and assist on the photoshoot, giving us a beautiful image bank for this brand. MY ROLE: VISUAL DESIGN / UI DESIGN / CAMPAIGN CONCEPTS https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1518508228419-M86L9NR07B840QI1Z6FZ/Sing_02%402x.png Merck First, a user would select a patient that they would normally see. Next, the user would choose the symptoms commonly associated with that patient. The outcome would be the allergy medication, called SINGULAIR. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1518508229261-BHJS2HHPECS5JNP7NDKP/Sing_03%402x.png Merck A detail of the campaign "Take Charge of Relief" would then be presented. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1492400181865-BSU2FRQNHPFQ4K7K4ENJ/BAP-2.jpg Merck This interactive visual aid for a tablet done for Merck's allergy medication, Singulair. The concept was to choose your patient and the symptoms they present, seeing if Singulair was the right treatment. For this project, I helped to cast and assist on the photoshoot, giving us a beautiful image bank for this brand. https://www.lauriefrasier.com/portfolio daily 0.75 2018-03-02 https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1519948595420-ODJPHGWSBNOEOP7JRABT/Screen+Shot+2018-02-10+at+2.29.45+PM.png portfolio - Campanile 100 https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1519948595420-ODJPHGWSBNOEOP7JRABT/Screen+Shot+2018-02-10+at+2.29.45+PM.png portfolio - Campanile 100 https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1519949752106-K4T6091QFEAYP76K244H/Screen+Shot+2018-02-27+at+11.19.53+PM.png portfolio https://www.lauriefrasier.com/work daily 0.75 2015-08-25 https://www.lauriefrasier.com/photography daily 0.75 2013-03-18 https://www.lauriefrasier.com/cedar daily 0.75 2023-10-22 https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1697937290981-RJ8F7TTHE867VAEWPL82/Screen+Shot+2023-10-21+at+6.14.11+PM.png Cedar https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1554468961940-2M0Y4FVMLEQO03YWTO95/Asset+3vs.png Cedar https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1554469027406-ZFEPV01676JJ98PJ6IZ2/Screen+Shot+2019-04-05+at+8.56.46+AM.png Cedar - Cedar marketing Design of various marketing material including print, digital and video https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1554469440185-TU0Q0CMKAM6M2Y6HBPAH/Screen+Shot+2019-04-05+at+8.58.33+AM.png Cedar https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1554469622940-J1GZYV6CQ0WGPSK64DMV/Screen+Shot+2019-04-05+at+9.06.20+AM.png Cedar https://www.lauriefrasier.com/new-gallery daily 0.75 2019-10-14 https://www.lauriefrasier.com/work-flatiron daily 1.0 2025-12-12 https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1564625605630-372XCENB3CWYWLWG6INN/campanilelogo.jpg Work Brand identity for the 100th anniversary of UC Berkeley’s iconic building, the Campanile. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1564625703988-52D9PIRSLGP52IPQ0QMH/CampanileBanner_innovation.jpg Work One of the 6 designs of banners placed strategically throughout campus, so that the Campanile was always in the background. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1564626576409-ABOSZOFB191LWBJYDF8I/campanile_infosheet.jpg Work One page timeline outlining 100 years on campus. A larger timeline went online and into the Visitor Center. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1564625770428-O3TW4O39EGBKDIWW9V7P/Campanilewebsite.jpg Work In order to capture this historic event, a look/feel was developed for the campaign which crossed many mediums including web, mobile, print, social media, and video. Many historical photographs were represented, including a video montage, which were used heavily throughout the campaign. The older photographs, along with a modern logo and bright colors, represents both the Berkeley of the past and the future. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1564626472614-9NWQBVPK0JVXSRC65YD0/a-18-sm.jpg Work One side of the campus banners had quotes from the time period when the campanile was built. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/05be1391-7730-49e2-b1b7-3339a171b8b6/Bk_app_icon+copy.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1565723042026-ESOR6L8D9LDZXZTGQ6AL/BerkAppvs.png Work I worked with the CMO of UC Berkeley to create the UX, design and build in a platform called MODO. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1734218050614-YI420MQORJGE2YKBY38J/SidebySide-ipad.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/17c7f4a3-deac-4441-9980-cb2620cf054f/Stepping+Up+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1734214902522-R6MVET26DARQTAN2C851/SidebySide+copy.jpg Work https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1734216628879-1URILAJ4FTSXRR12336U/SidebySide3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1734215724841-CZ88Q193G39PJQWAY5ZO/SidebySide2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/39e50724-b331-4bb7-97ec-cb63a05dc6c7/Stepping+Up-pages.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1698023228525-K7IMCRFPVZ994F7MLYZG/LoveasLiberation.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1698023446395-IO9VWYC5B2X1U0BIVCT8/20210804_LawMural_bhs_001.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/41195e4b-6845-4bfc-ab55-b643e8e6302a/Untitled+design+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1518508077973-MF4CYDDKFJO6B7JMJMTG/XLHwebsite.png Work - XLH Link A design education website for heath care providers to learn more about the disease, XLH (X-linked hypophophatemia). With multiple clients in different countries, there was multiple variations before getting a final design nailed down. This was one of the earlier designs with the ribbons representing the protien found in the disease. MY ROLE: WEBSITE DESIGN / CREATIVE DIRECTON / VISUAL DESIGN / UI DESIGN / BRAND IDENTITY https://images.squarespace-cdn.com/content/v1/506b06f6e4b0331f2e0d8afc/1492489894874-BAZ6FFHW6AGRG7W5TGFX/tooPrecious.jpg Work - Menveo Campaign ideas for the launch of a new Meningitis vaccine called Menveo. These were concepts created with a copywriter partner. Development of the color palette and logo were also part of the pitch and the business won with this client. 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